MIC ENGLISH

Communications - Mobile Handheld Devices Application IC

Apple iPhone 5 Product Strategies and Key Component Suppliers

September 25, 2012 / Edward Lin

6 Page, Radar

US$600 (Single User License)

Abstract

Apple's CEO Tim Cook represented the long-awaited Apple iPhone 5 on September 20, 2012 in the United States, with features as anticipated such as LTE (Long Term Evolution) network support, 4-inch Retina display, In-cell touchscreen technology, 8MP main camera and 1.2MP HD front-facing camera. Despite being criticized for its lack of innovation, it is observed Apple continues working on enhanced user experience on iPhone 5. This report examines major features of iPhone 5 and provides an insight into Apple's product strategies from component suppliers' point of view

Table of Contents
1. Apple to Reduce Reliance on Samsung
2. Samsung and HTC's Attempts to Block iPhone 5 Sales Using LTE Patents May Not Work
3. Some of iPhone 5 Features Already Found in Rival Phones
4. Apple Sticks with Own Product Development Philosophy
5.Apple Maintains Pace of Innovation
Appendix

List of Topics

Background introduction of the iPhone 5 launch, touching on Apple's product strategies from component suppliers' point of view

Development trends of Apple's iPhone 5 with the comparison of major components suppliers for both iPhone 5 and iPhone 4S included

Companies and organizations analyzed or mentioned in the report include: Apple, Avago, Broadcom, CMO, Compeq Manufacturing, Elpida, Ericsson, Flexium, Fujikura, Genius Optical, HTC, Huawei, Ibiden, InterDigital, JDI, KDS, Largan Precision, LG, LG Innotek, LGD, Micron, Motorola, NDK, Nippon Mektron, Nokia, NTT DoCoMo, OmniVision, Pegatron, Qualcomm, Samsung, SEMCO, Sharp, SK Hynix, Skyworks, Sony, Sumitomo Chemical, Toyocom, TPK, TriQuint, TXC, Unimicron, ZTE

List of Figures
Figure 1 LTE Technology Patent Distribution

List of Tables
Table 1 Apple iPhone 5 vs. iPhone 4S Major Component Suppliers

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